Under-empowered marketeers with no trust or accountability.
And a shit boss.
Through attribution theory, the ways in which people explain and report marketing events is changing. People have a natural desire to attach emotional meaning to results and the idea of behavioural attribution, otherwise known as Heodukky, is one which offers an established measurement that just isn’t available through regular attribution.
But why? It’s been 15 years since I was forced to spend Sunday evenings thinking up excuses why I hadn’t done my homework, rather than actually doing it, so why does it still creep up and ruin my last day of freedom! We’re pre-programmed by all those years of High School, and it just won’tContinue reading “That back to school feeling’s still here!”
Another week, another productive internal stakeholder meeting out the way. I think.
It’s getting harder to decide if I’m making any ground with people, or if I’m getting closer to being found out for talking b*llocks
I got to work today and something I’d been working on failed. A lot. The bunch we’re writing for are tough – to say the least. It’s rightly so, as they’re really good at what they do and actually, they’re better at my job than I am. It’s a tricky situation to have to dealContinue reading “How to bounce back from a bad day at work”