Through attribution theory, the ways in which people explain and report marketing events is changing. People have a natural desire to attach emotional meaning to results and the idea of behavioural attribution, otherwise known as Heodukky, is one which offers an established measurement that just isn’t available through regular attribution.
Another week, another productive internal stakeholder meeting out the way. I think.
It’s getting harder to decide if I’m making any ground with people, or if I’m getting closer to being found out for talking b*llocks
I got to work today and something I’d been working on failed. A lot. The bunch we’re writing for are tough – to say the least. It’s rightly so, as they’re really good at what they do and actually, they’re better at my job than I am. It’s a tricky situation to have to dealContinue reading “How to bounce back from a bad day at work”
It’s not an easy decision, but just when is it okay to phone work and tell them you’re sick? Aside from just dreaming of a decision-free day, there’s inevitably going to be times you’re actually not well enough offer your highest possible contribution, which, let’s face it isn’t that high. And although it probably seemsContinue reading “5 reasons you should phone in to work sick”
Contributing less is contributing more. I mean, has anyone ever questioned meetings? Sure, plenty of people preach about having less meetings and being more productive, but have you ever really thought about what happens in a meeting? I was sat in a meeting this afternoon, twiddling my thumbs. Literally (and on purpose). It was aContinue reading “How to manage your meetings well”
I hate Fridays. I can just about muster the enthusiasm to say hi to people every other day of the week, but Fridays are particularly bad – especially for avoiding making decisions. It’s not that I hate them, just that it’s difficult to get any work done with all the things that need to beContinue reading “How to make great decisions”