Through attribution theory, the ways in which people explain and report marketing events is changing. People have a natural desire to attach emotional meaning to results and the idea of behavioural attribution, otherwise known as Heodukky, is one which offers an established measurement that just isn’t available through regular attribution.
I hate Fridays. I can just about muster the enthusiasm to say hi to people every other day of the week, but Fridays are particularly bad – especially for avoiding making decisions. It’s not that I hate them, just that it’s difficult to get any work done with all the things that need to beContinue reading “How to make great decisions”