Through attribution theory, the ways in which people explain and report marketing events is changing. People have a natural desire to attach emotional meaning to results and the idea of behavioural attribution, otherwise known as Heodukky, is one which offers an established measurement that just isn’t available through regular attribution.
But why? It’s been 15 years since I was forced to spend Sunday evenings thinking up excuses why I hadn’t done my homework, rather than actually doing it, so why does it still creep up and ruin my last day of freedom! We’re pre-programmed by all those years of High School, and it just won’tContinue reading “That back to school feeling’s still here!”
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